Category: Product-led growth
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It’s all a process problem
Most problems in product development are process issues. Process problems can cripple your product development team and all downstream teams.…
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Knowledge bases templates: writing for beginning customers
Developing product-use information for Naïve and Beginning audiences has unique challenges. This article explains what these audiences need and includes…
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Defining the knowledge base content for your audience
Audience drives every detail you include in any communication. What does the audience know before they get to you? What…
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Good procedures: reducing complexity
Let’s look at how to structure tasks. We’ve all looked at a set of procedures in our life that had…
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Writing procedures: next steps
Providing good procedures is tied to income-generating activities. Poor procedures can result in an increase in support costs because customers…
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Personalization in a product led growth strategy
If you’re using a product-led growth framework, you know onboarding customers and reducing the time to value is critical. You…
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Knowledge base content vs. user docs
What’s the difference between a knowledge base and a help system? And how does this impact the customer experience?
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Product led growth and technical content
User instructions are focal to the success of PLG strategies, serving as a primary tool for supporting user experience, driving…